Why owning your own domain matters for static landing pages, and how solo founders should choose a domain registrar.
Why owning your domain matters
If you are building landing pages with a static stack, owning your own domain is not optional.
A custom domain gives you full control over your brand, your URLs, and your long‑term SEO.
Unlike platform subdomains, a domain you own stays with you no matter how your stack evolves.
Key benefits of owning your domain:
- Full ownership of your brand and URLs
- Better long‑term SEO and authority
- No platform lock‑in
- Easy to move hosting or frameworks later
- Higher trust for users and customers
For solo founders and indie makers, a domain is one of the first real assets you should own.
Domain vs subdomain
Many website builders and platforms offer free subdomains. While convenient, they come with trade‑offs.
| Platform subdomain | Custom domain | |
|---|---|---|
| Ownership | Platform owns it | You own it |
| SEO value | Limited | Long‑term |
| Portability | Locked in | Move anytime |
| Brand trust | Lower | Higher |
How to choose a domain for a landing page
When choosing a domain for your landing page, keep it simple.
A good domain should be:
- Short and easy to remember
- Easy to spell
- Closely related to your product or personal brand
- Free of hyphens and numbers
Popular extensions for landing pages include .com, .dev, and .io, depending on your audience and use case.
Recommended domain registrars for indie founders
There are many domain registrars available today.
For solo founders building static landing pages, these options are commonly used.
Dynadot
Dynadot is a solid choice for indie makers and developers.
- Clean and straightforward interface
- Competitive pricing, especially on renewals
- No aggressive upsells
- Easy DNS management for static hosting
👉 Why i recommend Dynadot for Astro & Cloudflare developers
Alternatives
Other registrars often used by developers include Namecheap and Porkbun.
Each has its own strengths, but the most important factor is choosing a registrar you feel comfortable managing long term.
Domain + static landing page stack
Owning a domain works best when combined with a lightweight static stack.
A common setup for solo founders looks like this:
- Astro for building fast landing pages
- Cloudflare Pages for hosting
- A reliable domain registrar for ownership and DNS
This setup keeps your site portable, fast, and fully under your control.
Get started
If you are serious about owning your landing page, start by securing a domain you control.
Once your domain is set up, you can freely experiment with design, hosting, and tools without being locked into any platform.